An effective SEO strategy can go a long way in assuring business success for your company. The question is, how do you go about formulating an effective strategy that suits your business? Surely, your SEO services specialist would help, but knowing a few basics of SEO would help you understand whether your SEO consultant is giving you the right advice. Here are some steps to take for developing a winning strategy.
1. Define your target audience
Before jumping on the SEO bandwagon, it is prudent to specify your target audience. Your target audience would be the people who you wish to influence by your marketing strategies. A proper analysis is required with respect to their age, gender, location and so on. As any SEO consultant would reiterate, defining your prospective clients and understanding what they want will go a long way in formulating a robust SEO strategy.
2. Spot the right keywords
It is important to do some keyword research when developing your SEO strategy. You need to know which words your prospective customers are likely to use when searching for the type of products you sell. Finding this out is simple. Pretend to be a customer yourself. Which search words would you use? Use these as search words. You will be directed to the websites of your competitors. Study the keywords used by them and arrive at a list of options. Your SEO expert will guide you towards the right choices.
3. Make a list of web pages you want to optimize first
All said and done, SEO implementation can be an expensive affair. In order to optimize costs, it is important to prioritize the pages you wish to optimize. Choose the ones that provide the more relevant bits of information about your products and services. Improving the ranks of some of your key pages can easily do the trick for you.
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Gone are the days when only high quality content would do the trick for marketers in the online space. As any experienced SEO expert will tell you, alongside creating great content it is also about getting the content distribution right for being able to grab eyeballs. Here are four practical tips and measures to undertake for building a robust content distribution strategy.
1. Using the right distribution goals
One of the most fundamental things taught in any SEO training course is how to determine the distribution goals for an SEO campaign. To that end, you first need to identify your audience. What do you care about? Are you looking for brand awareness, social shares or conversions? Different distribution channels are suitable for different goals. So you should do enough research before deciding on your distribution goals.
2. Reaching out to influencers
If done right, this could be one of the best ideas for making your content visible to a large audience. You need to identify key influencers in your industry, show them the content you have created and ask them to share it through their social media pages. This works well because when your content is shared through them, their followers are more likely to take note.
3. Co-occurrence as a tool
It is important to understand that Google’s algorithms also work when there is no hyperlinking. Co-occurrence, a term used for placement, frequency and proximity of keywords which are related to the topic but not identically similar to it, can be built for making the content more visible across search engines.
4. Utilize Emails
Emails are still the most reliable means of content distribution. It is highly unlikely that your visitors will make time to read your blog post every day. However, if you send them an email with a link and a short excerpt of your content, the chances of them clicking on the link and visiting your blog, would be more. Similarly, sending weekly newsletters may also help.
Finally, it is always a good idea to seek professional help for content distribution from an experienced SEO expert.
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In a previous article, we touched upon the importance of having a strong link profile and the three proven ways you can easily earn links. But, that’s not all. There are several other link-building strategies that work for SMBs. Knowing about those techniques would help boost your knowledge of SEO best practices for link building. This also helps you understand whether or not your SEO consultant is building links the right way. So here are three more link building tips for SMBs.
1. Create a local resource page
One effective local link building strategy would be to create a local guide or resource page. For instance, if you running a medicine store, list down all popular pharmaceutical companies in your locality and provide ample information about them, including their contact details, reputation, etc. That way, you can have other businesses in your niche link to your local guide page. You can also create a local maps page or a local events calendar.
2. Provide reviews and testimonials
Find out trusted review sites for the type of products or services you sell. Now post reviews of your business or products in those sites. This is a great way to drive more relevant links to your website from acclaimed review sites. You can also submit testimonials to other websites. At the end of each testimonial, provide a link back to your website. If you are not sure how to use testimonials for link building, consider seeking professional help from a company that specializes in SEO service.
3. Find out business mentions
Some websites or web directories may already have a mention of your business, but you don’t know about it. Search for any business mentions using tools, such as, Google Alerts and BrandMentions. Once you found business mentions, contact the website owner and request them to provide a link back to your website.
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Link building continues to remain an effective tool to improve a website’s search ranking. Make sure, however, that you earn every link the right way with hard work and creativity. Stay away from so-called SEO experts who use black hat techniques for link building. If you think it would help, you can even join a SEO training course to learn the white hat techniques of link building. Here are three link building strategies for small business.
1. Partner with local companies
Look for SMBs in your locality and try to convince them to put a link back to your website. Make sure it’s a win-win for both parties. For instance, you may want to sponsor one of their upcoming events. In exchange, they may want to place a link on their event page back to your website.
2. Contribute to influencer sites in your niche
Find out websites or blogs that regularly post relevant content for your target audience. Now try to build a partnership with these sites. You can contribute blog posts to those sites on a weekly or monthly basis. This gives you a chance to put a link of your website on the influencer site. That way, you can drive more traffic to your website and earn quality links in the process.
3. Leverage the Skyscraper technique
This link building technique was discovered by Brian Dean from Backlinko. In this technique, you first need to find out the top performing content in your niche. Then you need to create an improved version of the top performing content. Finally, you need to contact an influencer website in your niche and request them to feature and promote your content on their site. This process may be a little time-consuming, but the results are worth your time and effort. You can seek professional help from an SEO expert for the job.
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As a small business owner, you may feel bogged down seeing the level of competition in the online space. There are many big players that are already selling what you are planning to sell. They, of course, have some advantages in SEO as well. From domain authority to link diversity and credibility, they seem to have the upper hand in every department.
Thankfully, SEO no longer focuses only on how long you’ve been in the business, your content volumes and how many inbound links you have. The focus has shifted to whether or not your website is useful and relevant to the users. This gives everyone a level playing field – no matter the size of their business. You can join an SEO training course to know more about this. Here are some useful tips on how a small business can compete with the giant players in SEO.
Focus on a niche
It is easier to improve your website ranking when your focus on a particular niche. The idea is to present your business as an expert in the niche. For instance, if your business provides interior design services, you may want to focus on office renovation or home renovation. By directing your SEO efforts towards a certain niche, you’ll be able to strengthen your online visibility faster.
Use hyper-focused keywords
Another good idea would be to choose keywords that big players probably would never choose. For instance, large businesses usually focus more on generic keywords and less on specific, hyper-focused keywords. This is because more people search with generic keywords, but the competition level is also high. This is why SEO experts often recommend using more specific, long tail keywords.
Target local audience
Some people always prefer buying from a local vendor. Even when they are searching online, they may look for a service provider in their city or town. You can capitalize on this opportunity by targeting your SEO efforts towards the local audience.
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Content marketing is a proven way to boost a website’s search ranking, but the best practices for content marketing keep changing to fall in line with the ever-changing search engine algorithm. To get the best results from your content marketing efforts, you should have a strategy. Your SEO consultant can help you in this. But before you hire SEO services, it would be a good idea to learn a few tips on how to build an effective content marketing strategy.
First things first, consider why you want to do content marketing. For instance, you may want to increase signups or improve your brand reputation. Setting your goal will help you plan accordingly. Some other examples of concrete goals could be earning more back links, increasing customer retention or customer loyalty.
Define your audience
The importance of knowing your audience cannot be stressed enough. You should do everything possible to know how your target audience behaves when they search for a product or service online. To that end, you can keep a watch on their social networking habit, what content they read or share, what they like, dislike, tweet or re-tweet.
Decide on content types
What types of content you should create, depend on your goals and target audience. For instance, if your goal is to improve brand reputation, you should create useful blogs, case studies, tutorials and testimonials. When you are trying to earn back links, you should create guest posts and email newsletters.
Create a content execution plan
You should also plan how frequently you want to post new content and how you want to create the content. For instance, if you are blogging, decide whether you want to post a new blog daily, weekly or monthly. Do you want to write the posts yourself or engage an experienced writer for the job?
Finally, you should have the right tools to measure the effectiveness of your content marketing campaigns.
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The importance of choosing the right keywords for your SEO campaign cannot be stressed enough. After all, the entire search algorithm revolves around keywords or key phrases. When you hire an SEO service, the first thing they do is keyword research.
At its core, keywords are nothing but words and phrases that users use to search for a product or service online. There are many different types of keywords, but SEO consultants usually stress on using mainly three types. Here’s a look at the three most important types of keywords for SEO success.
1. Generic keyword
This type of keyword targets a broad category of products or services. Examples of generic keywords could be ‘men’s t-shirts’ and ‘SEO services’. These terms do not mention specific details. For instance, the keyword ‘men’s t-shirt’ covers all types of men’s t-shirts, including printed shirts, cotton shirts and designer shirts. Owing to the broad area that they cover, ranking for a generic keyword could be really difficult. However, if you can rank with generic keywords, you are likely to drive heavy traffic to your website from the search results.
2. Broad match keyword
These keywords are more specific and are much less competitive than generic keywords. Visitors who find your website through these keywords are more likely to buy from you, because they know what exactly they are looking for. Examples of broad match keywords are ‘Blue t-shirts for men’ and ‘SEO services in Singapore’.
3. Long tail keywords
This type of keyword phrases use the exact sentence that someone types when searching for a product or service online. For instance, one can write, ‘What are the different types of blue t-shirts available for men?’ Now this whole sentence can be used as a long-tail keyword.
For best results, you should use a combination of the three types of keywords mentioned above.
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Every business, irrespective of their size and target audience, needs a strong online presence. However, SEO for B2B needs a different approach than SEO for B2C requires. This is mainly because B2B firms often have multiple decision makers and their products or services are usually more expensive than B2C products or services. As a marketer, you can expect a longer sales cycle in B2B. Also, B2B customers require more convincing. If you have no idea how to optimize your B2B business for search engines, you can seek professional help from an SEO expert. Alternatively, you can join an SEO training course and do your own SEO. Here are some useful tips for B2B SEO.
Use Google My Business listing
When you search for a particular company online, you may find its details, including name of business, address, map, and operating hours on the right hand side of your search results page. This means that the company you’re looking for is listed in Google My Business. You too can list the details of your company in the Google My Business page. This not only helps your customers find you online, but also helps improve your search ranking.
Add a FAQ page
The FAQ page of your company website is a chance for you to answer the frequently asked questions about your business. More importantly, you can insert long tail keyword phrases naturally into this page, which would help improve your SEO.
Use responsive designs
Most B2B customers today make online searches on their mobile devices. You should make your website mobile-friendly, so that they can easily browse your products and services online.
Provide useful content
In addition to how-to articles and top lists, you can consider posting white papers and case studies on your website. Allow interested readers to download the content from your site. This is a great way keep your B2B prospects engaged.
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If you are planning to seek professional help for SEO, you are not alone. Businesses of every size need a strong online presence today, and most of them are turning to SEO for best results. Unfortunately, not all of them get the desired results despite spending a lot of time and money on SEO services. The reason why only a few people get success with SEO is because only a few actually know the secret sauce to SEO success. In this article, we are going to reveal some of the secrets that no SEO consultant will tell you.
1. Post updated content
Most search engines, including Google, prefer updated content. You should keep updating your content frequently. In other words, make sure you’re providing the latest information to your readers. Neither your human readers not search bots prefer outdated content.
2. Quality content is not enough
Great content cannot help improve your search ranking until you take the necessary steps to make the content visible in the online space. For instance, you should post your content to the top publication channels and use the top networks to promote them.
3. Do your best and leave the rest
SEO is a vast subject. No one knows it inside out. Google’s algorithm changes almost every day, with no announcements made for most of the changes. So it is nearly impossible for an SEO consultant to know everything about how search engines rank websites. All you can do is to keep yourself updated. Do the best you can do and leave the rest. Results are never guaranteed.
4. Link building is not dead
Contrary to a popular misconception, link building still works. And links are still an important ranking factor. While experts recommend focusing more on naturally earning links, you may sometimes deliberately try to attract links from quality sites, bloggers and marketers. Generating quality content for the purpose of link building could be an effective SEO strategy.
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More than 80 percent of the consumers research online before making a purchase, according to a recent report by Forbes Magazine. Clearly, businesses of every size needs to take the necessary steps for boosting their online presence. Still, some small business owners are reluctant to invest in online marketing, because they think the cost would be high. But the fact is; internet marketing could be more affordable than traditionl marketing. To get the best benefits of online marketing, however, you should keep updated with the ever changing search engine algorithm and trends. If you are new to this field, you can hire an SEO expert or join an SEO training course. Here are some useful online marketing tips for small businesses.
When the purpose is to improve your online presence, there is no alternative to blogging. The more you post useful blog articles, the better would be your chance of getting noticed. However, for best results, you should ensure both freqency and quality of content. If you want to write your blog articles yourself, consider following SEO best practices for blog writing. Otherwise, you can hire an experienced copywriter for the job. In either case, your focus should be on creating informative content that the redears find very useful. You can try creatung simple how-to articles, top 10 lists, and tips on intereting topics in your indusry. Make sure you indentify and use the right keywords in each blog post.
Social media marketing
Using social media to engage with your existing and prospective customers is a proven way to boost your online ranking. Almost every business use this technique nowadays. However, not all businesses know how to use this marketing tool effectively. Instead of using the routine techniques social media advertising, try something new. Consider adding a personal touch to your social media massages. For instance, when responding to a question on your Facebook or Twitter account, you can mention the name of the customer. You can also send personalized marketing massages to CEOs of companies you want to do business with, for more effective B2B marketing.
Another very effective online marketing channel is email marketing. If used wisely, this marketing tool can get you more business than you could even think of. For best results, consider targeting a niche audience, with highly useful content. For instance, if you are targeting shipping industry professionals, consider sending newsletters, shipping news, and blogs written by shipping industry experts. Also, do not include a sales pitch in every email.
Ideally, your first few emails should not have any sales pitch at all. You first need to earn the trust of your readers. Once they are convinced that you’re trying to help them, without expecting anything in return – you can then gradually introduce your brand and use a call to action.
Finally, you should not ignore the importance of search engine optimization. An SEO expert can help optimize your website with the right keywords. They use a range of techniques, including keyword research and link building to help boost your overall search ranking.
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