Let’s face it. Most companies have no clue what works and what doesn’t in the online space. They launch a website because their competitors are doing it. Then they hire an SEO expert to help them raise their search ranking. In the previous article, we touched upon three most common website mistakes. Here are three more mistakes to watch out. 1. Lack of clarity It’s easier said than done, but there’s no better way to win the trust of your visitors than by using clear, easy-to-digest web copies. Trying to be too clever with your copies can do more harm than good. For instance, some web copies do not include a clear call to action. As a result, visitors may get confused about what steps to take after reading the website. 2. Not including a picture of you It may sound intriguing but the truth is; your visitors are human beings. They always like it when they can see a picture of the person they’re planning to do business with. Believe it or not, your photo speaks volumes about you. Your customers are more likely to trust you when they see a photo of you. It shows they are going to do business with a real human being as opposed to an invisible robot. 3. Not using long-form content Surprising but true! A recent study found that websites with long-form content are more likely to rank higher in organic search results. Also, people prefer reading long content pieces because most of long copies usually go deep down to analyze a problem and provide solutions to that. via Dynamic Marketing
0 Comments
Leave a Reply. |
AuthorDynamic Marketing helps small businesses, entrepreneurs get more business online. ArchivesCategories |