When you create content for SEO purpose, you use keywords or key phrases. But did you know that those words or phrases can tell you a lot about the user’s search intent? In fact, Google ranks content on its search results based on keyword intent or search intent. That is exactly why an SEO expert or SEO consultant should consider the search intent of a keyword when creating content around it. Simply put, keyword intent helps you understand why someone has conducted an online search, what type of content they are looking for, etc. Keyword intent could be 1) informational, 2) commercial, 3) transactional, and 4) navigational, among others. We already touched upon the first two types of keyword intent. So let’s take a close look at the next two types. Transactional intent Navigational intent via Dynamic Marketing
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