Paying your social media partners to sponsor your content on your targeted audience’s feeds is a surefire way to boost your business, but there are ways to do it organically, too. Also, before promoting, you should make sure your post is doing well and has a clear call to action. This is where a well-thought-out social media marketing strategy and search engine optimization for your content step in. Here are 3 more ways to boost a post on social media.
1. Customize posts for different platforms
There is a reason different social media channels are thriving as distinct platforms — because they have unique ways of content presentation, which users also like. For Facebook, informative, yet entertaining, instantly shareable posts work the best. Twitter’s USP is quirky, crisp and catchy updates that arouse curiosity, and Instagram is all about the visual element — pictures and videos. You can hire a digital marketing company to help you create and package content for different platforms.
2. Encourage commenting
For social media platforms like Instagram and Facebook, only content that drives engagement gains a position of prominence in users’ feed. Comments on posts are one major form of engagement. This is why posts coming up on Instagram’s Explore page are the ones with the highest number of comments. Responding to users’ comments with the help of a social media monitor could help achieve more engagement.
3. Use hashtags
Ask an SEO consultant what is a quick way to boost posts, and chances are high that they will tell you it is metadata tags, or hashtags. They help your posts reach the right audience by expanding your reach, and even help build a brand. Use a combination of custom hashtags and common, industry-specific ones since they help locate your business in the industry. With custom hashtags, it is important to keep them short and populate them by including them in your earlier posts. However, refrain from using too many hashtags in one post or replacing captions with them.
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Boosting a post on social media entails enlisting the services of the concerned platforms to promote your posts to a target audience. With active social media users touching 3.5 billion, it is a crucial part of any business’s online marketing strategy.
The proliferation of content across social media sites has resulted in a decrease in the number of opportunities for brands to interact organically with clients and followers. Paid social media marketing has become necessary.
1. on Facebook
The largest social media network is used by over 70 million businesses, so it makes sense to harness its reach for your business. Just click on the ‘Boost Post’ towards the right on the bottom of your post. Now, you can choose two kinds of audiences; (a) an audience Facebook will curate for you and (b) an audience created by you based on a range of targeting options like age, gender, location and interests. Next, you will need to decide on a budget, which is based on the time your post will stay boosted.
2. on Twitter
After you have composed your tweet, click on the ‘View Tweet Activity’ and then the ‘Promote Your Tweet’ section of the body. Following this, choose the targeting option and choose your budget, which will decide the amount of engagement and impressions your boosted post will accumulate. However, since Twitter only allows targeting based on location, you may not want to pay to boost your tweet. In that case, you can hire an SEO expert for better engagement.
3. on LinkedIn
An effective marketing platform for B2B companies, LinkedIn presents a range of options to boost a post. For instance, you can opt for its sophisticated sponsored content feature. LinkedIn allows you to keep a track on when users are most active during the day (6 am, 12 pm and 7 pm). You can time your updates accordingly. Another tried-and-tested way is to write posts in the form of questions, drawing answers and responses.
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Stiffer competition in the digital marketing space means that you need to be more strategic about your content creation and distribution. For instance, as a small business owner, you now need to know what type of content your audience wants and where they usually consume that content. Ask your SEO consultant to map every piece of content towards a specific goal. We discussed some content distribution ideas for SMBs in an earlier article. Here are some more ideas.
Blogging continues to be a great tool for lead acquisition. It also helps strengthen your domain authority and makes your website rank higher in organic search results. Depending on the nature of business, different types of blog posts are suitable for different types of businesses. You may want to focus more on how-to articles or comparison articles. Another crucial factor for blogging success is keyword research. You want to target the right keywords for the right audience.
Creating high-value marketing whitepapers is a time-consuming task, but the results are worth the effort. If you can create original research-papers or conduct surveys among your target audience, your content is likely to get immediate attention from your industry peers. More and more websites will use and accredit your content, resulting in a steady flow of relevant traffic to your website for a long period of time.
If you want to generate leads for your online business fast, webinars is the way to go. Your webinar could be an interview with an industry expert. Or it could be a guide/demonstration on how to use a certain tool. Whatever topic you choose for your webinar, make sure it offers real value to your audience. In order to inform your potential participants or create a buzz around the webinar, consider using email marketing. Have all interested participants register for the webinar and collect their contact information in the process. You can later use those details to run another digital marketing campaign among your potential customers.
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Past few years have seen SMBs come a long way in their online marketing endeavors. From not having a website to frequent creation and distribution of content on their own blog and social channels, small business owners seem to have changed the way they used to perceive the power of online marketing.
However, just creating tons of content may not suffice in 2019. To stand out in the crowd of digital marketers, you need a proper plan for content creation and distribution. Every piece of content you create should have a goal. Your SEO expert should help you plan what type of content you should create and where you should distribute them for maximum exposure. Here are two powerful content distribution ideas for SMBs in 2019.
1. Guest posting
As unexciting as it may sound, guest posting is still one of the most cost-effective yet powerful content marketing strategies in 2019. You don’t have to pay them for publishing your content. All you need is to find a popular website in your niche and create high-value content that appeals to their audience. Popular websites get hundreds of guest posting requests, so they might have strict policies for selecting content from third party marketers like you. So study their content and pitch them a topic idea that they’d never want to ignore. Make sure your content has a link to your website. That’s the whole purpose of guest posting – driving highly relevant traffic to your website from a popular website in your niche.
2. Sponsored content
Guest posting is a powerful strategy, but it takes time and effort to secure a guest post in popular sites. If you don’t have the time, use the power of money. You can publish paid posts to popular sites with much less time and effort. When creating a sponsored post, make sure it doesn’t sound overly promotional. Readers will already know they are reading a paid post. They may still like the content and visit your website through your backlink, if your offer enough value in your content.
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Without a constant flow of high-quality leads, your business will not survive for long, let alone growing bigger. But even if you know lead generation is important, creating high quality leads for your business is not easy.
1. Use A/B testing
In this process, you’ll use software to compare two variants of your web page. The idea is to find out which of the two is more effective in achieving your desired goal. For instance, if you want to collect visitor emails on your home page, you may want to A/B test two versions of your home page to see which one is getting you more leads. That way, you can eliminate any guesswork and employ the most effective version of your home page for your lead generation.
2. Create viral content
One way expedite your lead generation process is by creating viral content. But how will you create viral content? What is the recipe of viral content? Although there is no set formula for it, a recent study conducted by Jonah Berger and Katy Milkman found that viral content usually have three ingredients, a positive message, lots of practical advice and tips and a little dose of emotion. If you can stir all three in the right proportion, creating viral content shouldn’t be too difficult. Not to mention, a piece of viral content can get you lots of high-quality leads.
3. Use social media marketing
It is also possible to generate leads through Facebook, Twitter and LinkedIn. All you need is to use the right strategy on the right platform. In order to make this strategy work, you should focus on audience interaction rather than simply posting more content pieces. Ask questions to your audience and respond to their queries or feedback as quickly as possible. Keeps the conversation going and before you know it you’ll generate lots of leads from your social marketing efforts.
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No matter how good your products or services, they don’t get you real results until people know about your business. Lead generation is a great way to make your business visible to the right prospects.
There are several lead generation strategies and different business need to use a combination of different tactics to successfully generate sales leads. What works for your friend’s business might not work for you. That’s why it’s always a good idea to hire an SEO expert or online marketing consultant for the job. If you are looking for some effective ways to generate leads, here are some ideas.
What problem does your business solve? You can create a blog post and write how to solve that problem. Your blog posts don’t necessarily need to promote your products or services. In fact, it is always a good idea to offer value to your readers before you start pushing your products to them. So write generic blog posts, offering tips and advice to your target audience. Once you win their trust, you can ask them to submit their name and contact details.
2. Email marketing
Once you’ve collected emails from your blog or website visitors, now you can start an email marketing campaign. The idea is to send them valuable content via email, without asking anything in return. Do this for some time; and your readers will start recognizing your business as a value provider. Later, you can subtly promote your products to them. This will lower their guard and finally they may start buying from you.
3. Landing page optimization
Every page of your website plays a major role in improving your web ranking. But if you don’t have enough time and budget to optimize every page at the moment, start with your landing page. You can hire an SEO expert for the job. Make sure your landing page has an effective CTA button for lead generation.
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Just because you’re short on budget doesn’t mean your digital marketing should suffer. It is actually possible to increase traffic to your website, on a budget. We posted a blog around this topic earlier, and we highly recommend you to read that before continuing with this one.
Once you’re done with the first part of this article, now you can read this part for two more ideas. Without further ado, let’s drive right in.
1. Use podcasting
Podcasting is all the rage these days. Anyone can create a podcast and start interviewing successful people in their niche. But it’s one thing to have a podcast; it’s another to actually use it to drive more traffic to your website. Your SEO consultant can help you leverage podcasting. The idea is really simple. Typically, it works in three steps – 1) Create your own podcast, 2) Interview a popular guest every week, 3) Ask your guest to share the episode with their audience.
Can you see how it works? When an influencer (in your niche) will share your podcast with their followers, some of them will notice your brand and visit your website.
2. Co-publish content with popular site owners
Again, the idea here is to leverage the popularity of an established brand. You first need to find out some popular websites/blogs in your niche. Once you have a list of popular sites, now your job is to contact the website owners via email or phone and ask them to allow you to co-publish a post onto their site. If your content is good, some of them may accept your proposal. That’s because they don’t have time to create good content. If you do it for them, they’ll happily allow you to co-publish. On the other hand, co-publishing content with them will help you drive a fraction of their followers/readers to your website.
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You’ve a great product or service; and you proudly launched your new website – but nobody seems to care. What’s going on!
Probably, your online marketing strategy is outdated (it’s failing you.) Maybe your strategy is no different than that of others. Or maybe your strategy is fine, but your execution isn’t flawless.
The good news is that there are ways to revamp your marketing, without having to spend a lot of time and money. Read on to learn some budget-friendly tips to boost your website traffic.
1. Commenting on popular blogs
Your SEO expert can help you with this, but the idea is to find popular blog posts in your niche and comment on them. You can (In fact, you should) even comment on your competitor’s popular blog posts. How is that going to help? Simple! When you post a comment on any popular blog, chances are some of the readers will read your comment. If they like it, they may even visit your website. But for this strategy to work, you need to make sure your comments are offering real value to people.
2. Leverage affiliate marketing
Did you know about affiliate marketing? Perhaps yes! But did you use this to drive more traffic to your website? Perhaps no! As a website owner, you can create an affiliate marketing program and have other marketers promote your products or services. How does it work? You simply pay them a fraction of your profit every time they drive traffic to your website and people actually buy from you. It’s a win-win for both. The big question, however, is why any affiliate marketer would choose to promote your products when they’ve so many other options. There are mainly two reasons – 1) There’s too much competition for a big brand’s affiliate marketing, and 2) You may be new but they can still make money from your website.
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If you are a dentist practicing in Singapore, youâll probably need more than 20 patient visits per month to scale your business. But conventional marketing techniques donât work very well any longer. Since most of your customers are going online, you should use digital marketing to get their attention. We have shared some tips earlier, but here are some more ways to market your dental clinic.
1. Make your website mobile-friendly
Recent studies confirm that mobile searches are fast catching up with desktop searches. In fact, a recent Google report said that around 77 percent of people use their mobile phone to search for healthcare related services. If your website isnât mobile friendly, most your potential clients wonât even know you exist. Also, make sure your website has a fast loading time.
2. Create and share video content
More and more people are watching YouTube videos these days. Video content is easy to digest and helps demonstrate a process more easily. You must use this marketing tool to improve your online presence. Consider launching a YouTube channel aimed at providing valuable content to your patients. For instance, you can create videos on dental care and home treatment procedures. In your website, you can upload video testimonials of your happy patients.
3. Invest in SEO
Search engine optimization is critical to success of your digital marketing endeavor. Compared to PPC or paid advertising, SEO is cost effective. And the results it delivers are often sustainable. While SEO takes a little longer to rank your website higher in search results, the payback is worth the wait. For best results, consider hiring an acclaimed SEO consultant Singapore who knows the ins and outs of link building, content marketing, video marketing, and social media marketing.
Another good idea would be to offer loyalty discounts. Let your loyal customers know that you care for them. That way, you can increase your repeat business.
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Before you start promoting your dental clinic, find out how people in your zip code usually search a dentist. And we probably know the answer. There are some exceptions, but in Singapore most people will go online to find a reputable dentist in their locality.
That means most of your marketing efforts should focus on online promotions. There are many ways to do online marketing. If you have a website, for instance, you should hire an SEO expert to make it appear on the first page of Google search results. Here are some more useful tips on how to strengthen the online presence of your dental clinic.
1. Claim your Google My Business page
Anyone can list and optimize their local business on Google for free, but very few companies use the opportunity. Once you create and optimize your Google My Business page, now anyone searching for a dentist in your area should find you in the Google map. This feature alone can also help improve your search ranking. All you need is to claim you Google My Business Page and fill out a simple form, providing details about your clinic, such as, name, address, phone number, and hours of operation. If you want, you can get this done by your SEO expert.
2. Start a blog
You may wonder how starting a blog would help get more patients. But here’s the thing. Blogging helps establish your online brand through content marketing. Once Google sees you as an expert in the niche, your search ranking improves. That means more people will find your website when they’ll look for a dental clinic in Singapore.
3. Use the right keywords
When people search online for a dentist, what do they exactly type? If you know the answer and use the exact words in your website and blog, it will help your search engine optimization. There are ways to do keyword research, so you can optimize your website for the right keywords. Your SEO consultant can help you in this.
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