Just because you’re short on budget doesn’t mean your digital marketing should suffer. It is actually possible to increase traffic to your website, on a budget. We posted a blog around this topic earlier, and we highly recommend you to read that before continuing with this one.
Once you’re done with the first part of this article, now you can read this part for two more ideas. Without further ado, let’s drive right in.
1. Use podcasting
Podcasting is all the rage these days. Anyone can create a podcast and start interviewing successful people in their niche. But it’s one thing to have a podcast; it’s another to actually use it to drive more traffic to your website. Your SEO consultant can help you leverage podcasting. The idea is really simple. Typically, it works in three steps – 1) Create your own podcast, 2) Interview a popular guest every week, 3) Ask your guest to share the episode with their audience.
Can you see how it works? When an influencer (in your niche) will share your podcast with their followers, some of them will notice your brand and visit your website.
2. Co-publish content with popular site owners
Again, the idea here is to leverage the popularity of an established brand. You first need to find out some popular websites/blogs in your niche. Once you have a list of popular sites, now your job is to contact the website owners via email or phone and ask them to allow you to co-publish a post onto their site. If your content is good, some of them may accept your proposal. That’s because they don’t have time to create good content. If you do it for them, they’ll happily allow you to co-publish. On the other hand, co-publishing content with them will help you drive a fraction of their followers/readers to your website.
via Dynamic Marketing
You’ve a great product or service; and you proudly launched your new website – but nobody seems to care. What’s going on!
Probably, your online marketing strategy is outdated (it’s failing you.) Maybe your strategy is no different than that of others. Or maybe your strategy is fine, but your execution isn’t flawless.
The good news is that there are ways to revamp your marketing, without having to spend a lot of time and money. Read on to learn some budget-friendly tips to boost your website traffic.
1. Commenting on popular blogs
Your SEO expert can help you with this, but the idea is to find popular blog posts in your niche and comment on them. You can (In fact, you should) even comment on your competitor’s popular blog posts. How is that going to help? Simple! When you post a comment on any popular blog, chances are some of the readers will read your comment. If they like it, they may even visit your website. But for this strategy to work, you need to make sure your comments are offering real value to people.
2. Leverage affiliate marketing
Did you know about affiliate marketing? Perhaps yes! But did you use this to drive more traffic to your website? Perhaps no! As a website owner, you can create an affiliate marketing program and have other marketers promote your products or services. How does it work? You simply pay them a fraction of your profit every time they drive traffic to your website and people actually buy from you. It’s a win-win for both. The big question, however, is why any affiliate marketer would choose to promote your products when they’ve so many other options. There are mainly two reasons – 1) There’s too much competition for a big brand’s affiliate marketing, and 2) You may be new but they can still make money from your website.
via Dynamic Marketing
If you are a dentist practicing in Singapore, youâll probably need more than 20 patient visits per month to scale your business. But conventional marketing techniques donât work very well any longer. Since most of your customers are going online, you should use digital marketing to get their attention. We have shared some tips earlier, but here are some more ways to market your dental clinic.
1. Make your website mobile-friendly
Recent studies confirm that mobile searches are fast catching up with desktop searches. In fact, a recent Google report said that around 77 percent of people use their mobile phone to search for healthcare related services. If your website isnât mobile friendly, most your potential clients wonât even know you exist. Also, make sure your website has a fast loading time.
2. Create and share video content
More and more people are watching YouTube videos these days. Video content is easy to digest and helps demonstrate a process more easily. You must use this marketing tool to improve your online presence. Consider launching a YouTube channel aimed at providing valuable content to your patients. For instance, you can create videos on dental care and home treatment procedures. In your website, you can upload video testimonials of your happy patients.
3. Invest in SEO
Search engine optimization is critical to success of your digital marketing endeavor. Compared to PPC or paid advertising, SEO is cost effective. And the results it delivers are often sustainable. While SEO takes a little longer to rank your website higher in search results, the payback is worth the wait. For best results, consider hiring an acclaimed SEO consultant Singapore who knows the ins and outs of link building, content marketing, video marketing, and social media marketing.
Another good idea would be to offer loyalty discounts. Let your loyal customers know that you care for them. That way, you can increase your repeat business.
via Dynamic Marketing
Before you start promoting your dental clinic, find out how people in your zip code usually search a dentist. And we probably know the answer. There are some exceptions, but in Singapore most people will go online to find a reputable dentist in their locality.
That means most of your marketing efforts should focus on online promotions. There are many ways to do online marketing. If you have a website, for instance, you should hire an SEO expert to make it appear on the first page of Google search results. Here are some more useful tips on how to strengthen the online presence of your dental clinic.
1. Claim your Google My Business page
Anyone can list and optimize their local business on Google for free, but very few companies use the opportunity. Once you create and optimize your Google My Business page, now anyone searching for a dentist in your area should find you in the Google map. This feature alone can also help improve your search ranking. All you need is to claim you Google My Business Page and fill out a simple form, providing details about your clinic, such as, name, address, phone number, and hours of operation. If you want, you can get this done by your SEO expert.
2. Start a blog
You may wonder how starting a blog would help get more patients. But here’s the thing. Blogging helps establish your online brand through content marketing. Once Google sees you as an expert in the niche, your search ranking improves. That means more people will find your website when they’ll look for a dental clinic in Singapore.
3. Use the right keywords
When people search online for a dentist, what do they exactly type? If you know the answer and use the exact words in your website and blog, it will help your search engine optimization. There are ways to do keyword research, so you can optimize your website for the right keywords. Your SEO consultant can help you in this.
via Dynamic Marketing
People want to do business with people they trust. And when it’s a matter of going under the knife for a cosmetic surgery, there’s no two way around it. Winning the trust of your clients is critical. But that’s the second step. How can you win their trust when they don’t even try your services in the first place? That’s why marketing is so important.
In a previous article, we have covered some basic steps for marketing your plastic surgery clinic. Here are some more ideas.
1. Hire an SEO expert
Most of your potential clients are searching online. That means you don’t even stand a chance to get their attention without a strong online presence. Because ranking higher in online search results is so critical, you should not miss out on SEO. One tried and trusted way to boost your search ranking is by hiring an SEO consultant. However, just hiring any digital marketing agency is not enough. It is one thing make tall claims; it is another to back up the claims with real results. Make sure you hire someone who has a strong portfolio.
2. Use influencer marketing
Influencers are those who have millions of followers online. Not all influencers are real-life celebrities, but people take their advice and suggestions very seriously. If you can get some influencers to recommend your plastic surgery clinic, it would be a great way to drive more people towards your business.
3. Don’t ignore traditional offline marketing
Just because you are using online marketing doesn’t mean you should totally ignore traditional offline marketing. Some offline marketing strategies still work. For instance, you can consider organizing invite-only events and seminars. Also, you can try making appearance on local TV channels. Handing out leaflets and brochures, cold calling may also work. Another good idea would be to launch a marketing campaign in your local health events.
via Dynamic Marketing
From a luxury splurge to a necessary investment, cosmetic surgery in Singapore has seen remarkable mindset shift over the past few years, thanks to escalating income of the middle-class population.
If your plastic surgery clinic is still not thriving, there must be something wrong with your online marketing. The good news is you can change your fortune anytime. All you need is a foolproof marketing strategy. Here are the three easy ways to market your plastic surgery clinic.
1. Leverage the power of online content
Online content comes in many forms. Some examples are blog posts, YouTube videos, case studies, white papers, and press releases. If you can use some of these tools for your online marketing, things can change in a positive way. If you don’t know how to use them to your advantage, you can seek assistance from an SEO expert.
2. Use Google Ads
For a small fee, you can advertise your business on Google. All you need is to set up your Google AdWords account and get started. Make sure, however, that your description, title tags, and keywords are spot on. Google AdWords is a great tool to let the world know about your business.
3. Leverage Facebook ads
You can also promote your plastic surgery clinic on various Facebook groups. For more effective Facebook advertising, you need to identify your target audience. Collect and organize your customer data and analyze it to look for common patterns. For instance, you might find that most of your customers are from a certain age group, location or profession. Once you spot any such patterns, now you can run more targeted Facebook campaigns for better results.
Another good idea for any type of online advertising is using the power of offers and discounts. People love to get seasonal discounts. For instance, an online ad offering 20% discount on the eve of Christmas is likely to perform better than a generic ad.
via Dynamic Marketing
There are many ways divorce lawyers in Singapore can market their services to their potential clients. We’ve covered a few of them in the previous post, but there are more advanced tips for those who want to go the extra mile. For instance, you can do the 80:20-analysis of your referral sources and put more focus on those who give you more clients. Here are 3 more advanced-level marketing tips for divorce lawyers in Singapore.
1. Use online reviews
If you have been in the business for long enough, you probably have many success stories to share. Do not hold yourself back from sharing those stories online. Have your past clients write reviews for your service. Testimonials and online reviews are by far the most affordable yet effective marketing tool for a divorce lawyer.
2. Do SEO the right way
Just hiring an SEO consultant (as advised in the previous post) is not enough. Make sure you’re investing in good SEO. Your SEO expert should know the best practices for keyword research. They should also know the latest techniques for earning back-links. Other things like local SEO, NAV, and keyword density should be taken into consideration as well. You may even want to create a YouTube channel and post videos with helpful advice for potential clients.
3. Use other digital marketing techniques
Apart from search engine optimization, you can also use other online marketing strategies like PPC advertising and social media marketing for faster results. What digital marketing platforms you should use depends on your budget and target audience. For instance, marketing through social sites like Facebook and Twitter is a great way to attract teenage and young adults, while LinkedIn is a great tool for marketing to professionals.
Another good idea would be to run digital advertising campaigns targeting local clients. You need to use location specific keywords and key phrases for the same. Your SEO consultant can help you in this.
via Dynamic Marketing
With the divorce rates climbing, there’s supposedly enough business for every divorce lawyer in Singapore. The real picture isn’t as bullish though. Yes, some lawyers have more clients than they can handle. But for most others, it’s like a feast or famine cycle. Sometimes you have a lot; sometimes you’re stuck in rut – waiting for good clients but don’t know how to reach out to them.
There comes the importance of marketing your business. Whether you choose offline or online marketing, you should have a clear strategy for attracting more ‘good’ clients to your law firm. Here are some marketing tips.
1. Leverage referral marketing
As with any business, references are a great way to win new clients. As a divorce lawyer in Singapore, for instance, you can partner with a marriage counselor to get referrals for new clients. It would be a mutually beneficial business relationship – a win-win for both parties.
2. Offer valuable content
When someone needs legal help for breaking their marriage, where do you think they would first go? Yes it depends but most people will read online. They would search for free content to get answers to their exact questions. What if you can create a blog that offers valuable legal advice to couples planning for a divorce? If your content offers value, your target audience would likely come back for more. Then they may want to meet you in person for a consultation.
3. Hire SEO services
Online presence is not enough; you need a strong presence. Almost every professional has a website these days. But the truth is; nobody finds that website when they search for a similar service. This is exactly where an SEO expert can help you. They know how to optimize a webpage for search engines like Google. Also, SEO is cost effective and helps build your brand’s online reputation.
via Dynamic Marketing
The tropical climate in Singapore means that air conditioners are highly in demand. The city-state has a seemingly ideal market for aircon service providers, but that’s true only for a handful of companies. Those companies (most of them) live by certain advanced marketing strategies. From using the latest digital marketing techniques to hiring the best SEO consultant, they’d do all it takes to stand out.
If you too want to use advanced strategies for marketing your aircon service business, here are some tips.
1. Keep your NAP consistent
The Name, Address and Phone Number (aka NAP) of your business should remain consistent across the web. This may sound trivial, but search engines rank your business higher when you’ve the exact same contact information listed across all sites and directories.
2. Get more reviews and testimonials
Another way to boost your online visibility is by getting more people to review and leave feedback for your service on review websites. That way, you not only can improve your local SEO but it also helps build the credibility of your business.
3. Leverage social media platforms
Marketing through social medial platforms is not a new concept, but it has become more effective in recent years. However, if you want to get the best benefits of this digital marketing strategy, you need to devise a proper plan. Just opening a company account across all social platforms is not enough. Start by knowing where most of your target customers are. Now select a few channels accordingly for your social media promotion. Facebook and Twitter are the most popular options. Also, you need to post regular updates on those channels to keep your followers engaged.
An experienced SEO consultant can help you create online buzz around your upcoming events. Audience engagement is not a one-way communication process. So make sure that you respond to any customer feedback or comments promptly.
via Dynamic Marketing
The number of air-conditioner users has skyrocketed over the years, and so has the number of aircon service providers. What does that mean for your aircon service company in Singapore?
Well, now you’ve got a larger market but stiffer competition. The need for marketing your business has never been greater. One common mistake people make is marketing only during the peak season, i.e., the summer months. But the fact is; customer relationship building is not a seasonal thing. You need to keep your marketing endeavors active throughout the year. Here are some useful tips.
Define your target market
A larger market means that you’ve many different customer groups, from individual home owners to commercial building owners and property developers. While you can target all the groups at once, your marketing becomes more effective when you plan your campaign for a specific customer group. If possible, go to the next level and develop an ideal buyer persona for your service. This may require digging deeper into the customer info. For instance, you may want to target individual homeowners with an air-conditioning system older than 10 years. The more specific your target audience the more relevant is your marketing message.
Importance of promoting your business online cannot be stressed enough. If you think you can bank on your offline networking alone to give you enough clients, think again. Until you build a strong online presence, you’d not know what you’ve been missing out. To tap the full potential of online marketing however, you need to hire an SEO expert. Search engine optimization techniques are ever-changing. Only an expert in the field keeps updated with the latest techniques. Launching a company website is the first step. Real SEO starts from where you stop thinking. From blogging to social media promotion and link building, there are many ways to boost your search ranking. So seek professional help for SEO.
via Dynamic Marketing